Customer service or servicing the customer… what is the difference…. Well for starters, the customer is the reason why we get up, get our asses dressed and down some caffeine and aspirin all at the same time, look in the mirror… throw some paint on or comb the hair over the spot that seems to be growing on top and say to ourselves… It’s show time folks… with that over eager look of hope…

Upon starting your day and by your third customer, you begin to realize that you can give all the customer service you want… but it is apparent that the customers want more, they want you to give them customer service and pay them for you give it to them… in addition, perhaps you can shine their shoes, carry their purse while they shop, hell, they will just give you the list of what they want, ask you to pour them a drink of top shelf adult beverage, request you pay the tab for the drink and do their shopping while they put their feet up and rest a bit…

When all is done, they will write a scathing complaint letter to your boss about how you didn’t look them in the eye, didn’t smile quite enough times and offended them because the drink you bought for them, wasn’t as strong as they felt it should have been… or my favorite, too strong and they got a ticket driving home and expect you to pay…

Today, we are taught to give good customer service, but we as customers have forgot how to be good customers, with stores fighting for our market share we have become arrogant and rude, intolerant to the person who is attempting to help you while at the checkout counter, or answer your questions at customer service… we as customers, have become spoiled children like Violet Beauregarde in Willy Wonka in the chocolate factory who wants it all now and doesn’t care who she yells at to get it… this is us… this is today’s customer…

When you shop today… who will you be… today’s customer or …

Ciao… Sarah B